Jul 15, 2023
I have a confession. I have a vested interest in getting people excited about cider through beer. I even wrote a book about it called “The Beer Lover’s Guide to Cider,” which comes out in September and aims to translate existing beer knowledge and appreciation as a way to inspire readers to explore a new-to-you beverage in cider. Luckily, I’m not the only one with this mission, and today, you’ll hear from two others who are also on this journey.
Benny Farber and Chelsey Rosetter opened Benny Boy Brewing in 2022 as Los Angeles’ first brewery-slash-cider house, tank bar, and beer garden in the Lincoln Heights neighborhood. Their goal was—and still is—bringing people in with promises of craft beer, but having them leave with eyes opened to the wonders of cider. As a longtime homebrewer and cider maker, Benny knew that by uniting the two beverages in one space, he’d be able to introduce guests to the drinks that have inspired him and allow him to pass that passion along to others. Using Old World methods and a New World vibe, they’ve done well for themselves over their first year, but continue to have their sights set on building a bigger, better world for both cider and beer.
In this episode, I talk with Benny and Chelsey about how two Midwest kids ended up in the City of Angels as partners in life and business. They walk me through a day in the life for each of them and what they do when they feel stretched too thin, which, as entrepreneurs with lofty goals, can happen a lot. You’ll hear about what it was like to raise money to launch their business—including how long it took—and what they think people with big dreams should know about building a legacy, including the difference between confidence and cockiness, and the importance of finding trusted supporters to guide you in the right direction.