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Good Beer Hunting

Sep 22, 2017

There are so many paths people take to follow their passion, often surrounded by the support of friends and family. No matter what excites us enough to go pro for the thing that we love, there's still a shared experience in the fact that entrepreneurship is intimate. It's not uncommon to find partners in business to also be partners in life. Friends, spouses, parents, and siblings are all taking risks—every day and together—to create something they deeply care about. From a surprisingly early age, Chris and John Trogner assumed this would be their lot in life. A duo served well by their love of brainstorming and invention, teamwork between this pair has led to youthful mischief (a homemade cannon), practicality (a skateboard ramp), and what they're now best known for—beer. This summer marked 20 years in business for Troegs Brewing Company, now one of the 50 largest breweries in the United States. Behind a quickly growing production limit and expanding staff are these two brothers, overseeing an evolving company that is adapting to the industry through new additions at their Hershey, Pennsylvania headquarters and their lineup of beers, which offer new experiences and inspiration through their beloved Scratch series of experimental batches. Stories of how people came to start a business in beer are plentiful, each with their unique anecdotes and nuance. Sitting down this summer with the founders of Troegs provided an opportunity to not only talk shop, but learn more about the personal and familial ties that have helped them become so successful. Behind all the company has accomplished, it’s still about two brothers who care deeply about beer and the people who help them share it with the world.